06
UGC creators
Selected, briefed and managed by The Farm.
Solivo × The Farm Digital
Prove what moves people before going big.
A fully managed 30-day launch experiment spanning creative strategy, production, creator operations, paid acquisition and launch planning.
Strategy→Creative→Waitlist→Launch signal
01 Why validate first
The strategic case
Scale the evidence, not the assumption.
Solivo’s ambition is bigger than a small creator campaign. That is precisely why the first move should be controlled: learn which stories, creators and audiences convert before recruiting at massive scale.
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Instead of paying for volume before there is a signal, this sprint creates the signal first.
02 What we’re producing
The creative system
A launch-learning system—not a bundle of videos.
Approximately 18 core creatives provide the test material. The real value is the managed system around them: strategy, sourcing, production, paid distribution, measurement and the decisions that follow.
12
UGC videos
Two videos from each of six selected creators.
01
NYC field shoot
Street and campus content produced by The Farm.
~06
Farm originals
Purpose-built edits from the NYC production day.
Build the test matrix.
Audience angles, concepts, hooks, scripts and production briefs designed around specific launch questions.
Run the creator pipeline.
Sourcing, outreach, briefing, scheduling, management, approvals and QA across all six UGC creators.
Turn content into evidence.
Waitlist strategy, campaign setup, tracking, creative testing, optimization, reporting and launch recommendations.
03 Build / Test / Launch
30 days, fully managed
A sprint built to move from ideas to answers.
The Farm owns the operating layer across production, creator management, paid media, tracking and launch planning.
01
Build
Create the test bed.
- Recruit six creators
- Produce UGC + NYC content
- Prepare the waitlist funnel + tracking
- Develop distinct messaging angles
02
Test
Let the market answer.
- Start the organic content cadence
- Deploy the $2,000 Meta campaign
- Test creators, hooks, messages + audiences
- Find the lowest-cost qualified signups
03
Launch
Move with evidence.
- Activate the warm waitlist
- Lead with proven creative
- Coordinate launch-day messaging
- Turn results into the Phase 2 scale plan
04 What we measure
Decision-grade reporting
Not vanity metrics. Launch decisions.
The sprint is designed to show Solivo what to scale, what to stop and what to sharpen before launch.
01
Cost per waitlist signup
Which combinations acquire attention efficiently.
02
Signup quality
Which audiences are most likely to become real users.
03
Creative performance
Which creators, hooks and messages deserve more spend.
04
Launch signal
Installs and early activation once the app is live.
05 Investment
One sprint. One price.
Solivo 30-Day Launch Validation Sprint
Everything required to build, test and translate the result into a smarter launch plan.
All-in$10,000
✓Complete creative strategy, scripting and test architecture
✓Six managed creators + Farm NYC production
✓12 UGC videos + approximately 6 Farm originals
✓Waitlist growth strategy + launch-day planning
✓Meta setup, testing and optimization
✓$2,000 Meta media spend included
✓Reporting + Phase 2 recommendations
Scope noteOptional posting by individual creators is separate and not included in this sprint.